The increasing digitization has brought mandatory changes in how business and
communication disciplines must adapt. The evaluation of opportunities provided by
digitization in corpo-rate communication will have positive effects if the benefits are well
understood and appropriately used. The digitization of companies is bringing the physical
world into the digital world, and corporate communication must be repositioned in this
new digital world to benefit thousands of people working in the field. The author has
restudied some topics from his academic studies on digitization in this book and hopes that
readers can create a correct roadmap based on the concepts and findings presented.