The developments in communication and internet technologies have reshaped trade and even introduced totally new business models and commercial practices in the century. Companies became capable of supplying products in a digital environment, a practice with many gray areas and blurry lines, in legal systems that have so far had the provision of physical goods and services at its focus. These swift but impactful developments have put consumers in a vulnerable position against the companies. This fact, along with the EU's ideal of establishing a single digital market, resulted in the EU's regulation of digital products with a maximum harmonization tool, namely, the Directive (EU) 2019/770. In this book, while an analysis of the novelties by the Directive (EU) 2019/770 into EU law will be analyzed at one hand; at the other, the Turkish consumer protection rules which do not yet have specialized rules concerning digital products will be put under the microscope. The reader will have the opportunity to find answers and solutions to several Turkish consumer law related problems in the realm of digital products.